{"id":115,"date":"2025-01-26T12:04:23","date_gmt":"2025-01-26T12:04:23","guid":{"rendered":"https:\/\/seotecnico.com\/seo\/?p=115"},"modified":"2025-01-26T16:36:48","modified_gmt":"2025-01-26T16:36:48","slug":"semantics","status":"publish","type":"post","link":"https:\/\/seotecnico.com\/seo\/semantics\/","title":{"rendered":"Semantics"},"content":{"rendered":"\n<p>SEO is a long term game.<\/p>\n\n\n\n<p>It was in January 2022 when I wrote the first email to Koray, my mentor and teacher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"433\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-1024x433.png\" alt=\"\" class=\"wp-image-133\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-1024x433.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-300x127.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-768x325.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-1536x649.png 1536w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1-1568x663.png 1568w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/image-1.png 1588w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Since then, everything I have done is to keep reading the Case Studies, watching de Semantic SEO Course several times, going to conferences and learning from the Holistic SEO Community.<\/p>\n\n\n\n<p>In the following sections we are going to see several concepts and tactics from Koray&#8217;s Framework that have been implemented consistenlty over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are we going to see?<\/h3>\n\n\n\n<ul>\n<li>Holistic SEO approach<\/li>\n\n\n\n<li>Microsemantics<\/li>\n\n\n\n<li>Statistical Linguistic and Distributional Semantics<\/li>\n\n\n\n<li>Semantic Content Network<\/li>\n\n\n\n<li>Schema optimization<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Holistic SEO Approach<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is Holistic SEO?<\/h3>\n\n\n\n<p>Holistic SEO is the process of developing integrated digital marketing projects with every aspect, including coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. The main focus is on improving a brand&#8217;s organic visibility and growth potential.<\/p>\n\n\n\n<p>If you scroll down a bit, you are going to see a screenshot from Ahrefs.<\/p>\n\n\n\n<p>It is the second longest project I have worked with, 5 years.<\/p>\n\n\n\n<p><strong>Niche: <\/strong>Insurance<\/p>\n\n\n\n<p><strong>Language:<\/strong> Spanish<\/p>\n\n\n\n<p>We grew from below 250 keywords in Top 3 to over 800 keywords in Top positions.<\/p>\n\n\n\n<p>We covered all the angles to enhance SEO signals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-1024x571.jpeg\" alt=\"\" class=\"wp-image-116\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-1024x571.jpeg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-300x167.jpeg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-768x428.jpeg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-1536x856.jpeg 1536w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign-1568x874.jpeg 1568w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/5-years-seo-campaign.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here a video where you can see several angles and good practices to implement your SEO strategy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Holistic SEO Tutorial Step by Step and Case Study: From 10,000 to 500,000 Organic Clicks a Month\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/JNCGp7c-Yy0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Microsemantics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Whats is Microsemantics?<\/h3>\n\n\n\n<p>Micro Semantics is micro-adjustments for context and relevance, whether it comes from a single word change, punctuation, or word-order. It involves the sequence modeling, word-by-word optimization of the documents for a higher relevance and responsiveness.<\/p>\n\n\n\n<p>It includes, rewriting Headings, paragrahps.Redesigning the structure of the page, changing images and launching A\/B tests in order to understand what the user want and served that data in the page.<\/p>\n\n\n\n<p>The next image is a landing page in a SaaS company with barely 40 pages.<\/p>\n\n\n\n<p>Implementing microsemantics optimization in the page, with a deep focus on User Intent.<\/p>\n\n\n\n<p>We redesign the page and the best practices in Microsemantics were executed in the page with a sistematic approach. <\/p>\n\n\n\n<p>Between two or three times a month, we implemented a set of optimizitations in order to fine-tune the models and gain clicks and historical data.<\/p>\n\n\n\n<p>This landing page on their own grew from 10-15 clicks a day to a range of 600-800 clicks a day. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/microsemantics-UX-landing-page-optimization-1024x493.jpg\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/microsemantics-UX-landing-page-optimization-1024x493.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/microsemantics-UX-landing-page-optimization-300x145.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/microsemantics-UX-landing-page-optimization-768x370.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/microsemantics-UX-landing-page-optimization.jpg 1513w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statistical Linguistics and Distributional Semantics<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Statistical Linguistics?<\/h3>\n\n\n\n<p>The application of statistical techniques to language analysis, typically using a large&nbsp;machine-readable&nbsp;corpus, in order to discover general principles of&nbsp;linguistic&nbsp;behaviour, genre difference, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Distributional Semantics?<\/h3>\n\n\n\n<p><strong>Distributional semantics<\/strong><sup><a href=\"https:\/\/en.wikipedia.org\/wiki\/Distributional_semantics#cite_note-1\">[1]<\/a><\/sup>&nbsp;is a research area that develops and studies theories and methods for quantifying and categorizing semantic similarities between linguistic items based on their distributional properties in large samples of language data. The basic idea of distributional semantics can be summed up in the so-called&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Distributionalism\">distributional<\/a>&nbsp;hypothesis:&nbsp;<em>linguistic items with similar distributions have similar meanings.<\/em><\/p>\n\n\n\n<p><strong><em>Source: <\/em><\/strong><em>Wikipedia<\/em><\/p>\n\n\n\n<p>Using both Semantic SEO concepts in order to enhance the content overall for the next terms, allow to grow in Organic Traffic due to the fact that steady and systematic optimizations were implemented consistently over time.<\/p>\n\n\n\n<p>5x growth with Statistical linguistics and Distributional Semantics.<\/p>\n\n\n\n<p>You can see the growth in Organic Traffic in two terms:<\/p>\n\n\n\n<ul>\n<li>Online<\/li>\n\n\n\n<li>Barato ( It means cheap in Spanish)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"501\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-1024x501.jpg\" alt=\"\" class=\"wp-image-120\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-1024x501.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-300x147.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-768x376.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics.jpg 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"500\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-2-1-1024x500.jpg\" alt=\"\" class=\"wp-image-123\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-2-1-1024x500.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-2-1-300x146.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-2-1-768x375.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/statistical-linguistic-distributional-semantics-2-1.jpg 1494w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Semantic Conten Network<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Semantic Content Network?<\/h3>\n\n\n\n<p>A Semantic Content Network is a structured organization of web documents optimized for semantics to improve topical coverage and authority on a particular subject. It involves connecting terms, entities, and facts within factual accuracy and relational relevance, focusing on meanings and topics instead of words to better satisfy user search intent and be an authority for search engines and users.<\/p>\n\n\n\n<p>Double the traffic with a Semantic Content Network and gaining the November Core Update 2024<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"496\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/react-js-seo-project-1024x496.jpg\" alt=\"\" class=\"wp-image-124\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/react-js-seo-project-1024x496.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/react-js-seo-project-300x145.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/react-js-seo-project-768x372.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/react-js-seo-project.jpg 1506w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"453\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-impressions-november-core-update-1024x453.jpg\" alt=\"\" class=\"wp-image-125\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-impressions-november-core-update-1024x453.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-impressions-november-core-update-300x133.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-impressions-november-core-update-768x340.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-impressions-november-core-update.jpg 1499w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"453\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-november-core-update-1024x453.jpg\" alt=\"\" class=\"wp-image-126\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-november-core-update-1024x453.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-november-core-update-300x133.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-november-core-update-768x340.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/gamin-november-core-update.jpg 1499w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Schema Optimization<\/h2>\n\n\n\n<p>Out of Semantic SEO, you can gain traction on Search Engines with Schema Markup.<\/p>\n\n\n\n<p>In this example it is visible Search Engines took time to digest the data in order to trigger Rich Snippets in the SERP&#8217;s ( Search Engines Result pages) . As a result, cliks from users combined with a good User Experience created a virtual cycle where positive historical data signals created a snowball effect which means, recurrent Organic Traffic overtime.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/schema-product-optimization-1024x493.jpg\" alt=\"\" class=\"wp-image-129\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/schema-product-optimization-1024x493.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/schema-product-optimization-300x145.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/schema-product-optimization-768x370.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2025\/01\/schema-product-optimization.jpg 1513w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Content created by:<\/strong> Luis Salazar Jurado<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/luis-salazar-jurado\/\">https:\/\/www.linkedin.com\/in\/luis-salazar-jurado\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is a long term game. It was in January 2022 when I wrote the first email to Koray, my mentor and teacher. Since then, everything I have done is to keep reading the Case Studies, watching de Semantic SEO Course several times, going to conferences and learning from the Holistic SEO Community. In the&hellip; <a class=\"more-link\" href=\"https:\/\/seotecnico.com\/seo\/semantics\/\">Seguir leyendo <span class=\"screen-reader-text\">Semantics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/115"}],"collection":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/comments?post=115"}],"version-history":[{"count":11,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/115\/revisions"}],"predecessor-version":[{"id":140,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/115\/revisions\/140"}],"wp:attachment":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/media?parent=115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/categories?post=115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}