{"id":26,"date":"2023-07-31T21:20:09","date_gmt":"2023-07-31T21:20:09","guid":{"rendered":"https:\/\/seotecnico.com\/seo\/?p=26"},"modified":"2024-07-11T09:50:41","modified_gmt":"2024-07-11T09:50:41","slug":"ranking","status":"publish","type":"post","link":"https:\/\/seotecnico.com\/seo\/ranking\/","title":{"rendered":"Ranking content"},"content":{"rendered":"\n<p>Several concepts from this article <\/p>\n\n\n\n<p><a href=\"https:\/\/www.holisticseo.digital\/theoretical-seo\/ranking\/\">https:\/\/www.holisticseo.digital\/theoretical-seo\/ranking\/<\/a><\/p>\n\n\n\n<p>are going to be analyzed:<\/p>\n\n\n\n<ul>\n<li>Reranking methods<\/li>\n\n\n\n<li>Topical Coverage<\/li>\n\n\n\n<li>Semantic Content Network<\/li>\n\n\n\n<li>Historical Data<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\">Suscribe to <a href=\"https:\/\/www.seonewsletter.digital\/subscribe?ref=LzJsft33dc\">Topical Authority and Semantic SEO Course<\/a>\n<\/pre>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"565\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-6-1024x565.png\" alt=\"\" class=\"wp-image-88\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-6-1024x565.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-6-300x165.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-6-768x424.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-6.png 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How I Began Implementing Koray&#039;s Framework - Rank on Google\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/Wt0Qd9sEyBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<strong>What are the Re-ranking Methods and Criteria of Search Engines?<\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>Rerank search results by looking at the population or audience segmentation information<\/strong>: Audience Segmentation is the process of creating a demographic profile that includes gender, age, location, interest, income, occupation, character, and condition profile for the larger user segments. The first population assignment can be created with the first ranking score (initial ranking score) during the document retrieval process. When the document is retrieved, it will be matched with an audience, which is called the first population. This matching will generate a \u201cselection score\u201d. The same process will be performed for the second document too. After the second \u201cselection score\u201d is created, the second audience and the first audience will be compared to each other for creating a better-consolidated population and audience segmentation. When the audience profile is finalized, the selection scores for queries and documents will be refreshed, and the reranking process based on audience segmentation will be completed. During the audience segmentation for different documents for reranking by the Search Engine, historical data has been collected and used.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hBct8IpRdUHecWWJMvY8FuhiILeT-OLkcFBaXIxFkRNRyfvVvDP8vXJEXvNwUfqkC2cHMM0SjJaleflyrwv7cn0n9AjunHS9u4k-u3MGrgHzkx98C6HoYF4Qik6JjYqvEQzj1F54hFCtBkhwmZ06ytk\" alt=\"\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>Reordering based upon implicit feedback from user activities and click-throughs: <\/strong>Google and other search engines can use implicit user feedback and activity on the SERP, and in the web page documents to re-rank the sources on the query results. \u201cModifying search result ranking based on implicit user feedback and model of presentation bias\u201d patent of Google, and \u201cQuery Chains: Learning to Rank from Implicit Feedback\u201d research shows that instead of taking every user feedback into account, taking the implicit user feedback for longer timeline help to decrease the noise while increasing the efficiency. A search engine can understand the typos for queries such as in \u201cLexis Nexis\u201d and \u201cLexis Nexus\u201d, or it can use machine learning to evaluate the implicit user feedback. The good part of re-ranking with implicit user feedback for Search Engines is that it decreases the cost of the re-ranking process, and it is document-independent since it only focuses on the users\u2019 behavior instead of the words on the documents. Thus, the relevance algorithms and implicit user-feedback algorithms support and complement each other to improve the efficiency of the re-ranking process.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Personalized Anchor Text Relevance: <\/strong>Anchor texts can signal the relevance and quality of a web page. In some situations, it can also signal irrelevance or non-quality. Thus, the surrounding text, or the annotation text, and inferred links, mentions, and language understanding are important for anchor texts. When it comes to SEO, there are different types of anchor texts such as exact match anchor texts, generic anchor texts, descriptive anchor texts, and more. And, in the context of the re-ranking process, semantic annotations, and semantic labels can be used to understand the anchor text of a document. Based on personalization, a search engine can weigh some anchor texts more than others, and it can re-rank the search engine result pages\u2019 documents. These re-ranking processes can affect only the users that are the SERP personalized. A search engine can understand a web search engine user\u2019s interest area by checking it past queries, consistent queries, address bar autocomplete options, and bookmarked URLs, or the user can explicitly state it to the search engine. In this context, anchor texts can carry different weights for re-ranking. If this is a general search behavior, the query logs, and the query processing can turn the individual SERP instances into the general samples of re-rankings.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"505\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/root-content-evolution-1024x505.jpg\" alt=\"\" class=\"wp-image-29\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/root-content-evolution-1024x505.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/root-content-evolution-300x148.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/root-content-evolution-768x379.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/root-content-evolution.jpg 1445w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Root content from which the new 2 contents were created<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"450\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/siblings-content-not-successful-1024x450.jpg\" alt=\"\" class=\"wp-image-48\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/siblings-content-not-successful-1024x450.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/siblings-content-not-successful-300x132.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/siblings-content-not-successful-768x337.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/siblings-content-not-successful.jpg 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sibling content, not successful, even though the structure is the same<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"504\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1-1024x504.png\" alt=\"\" class=\"wp-image-55\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1-1024x504.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1-300x148.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1-768x378.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1.png 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Sibling content <\/em>generating traffic<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Topical Coverage<\/h2>\n\n\n\n<p>Topical Coverage is the definition of how well a source covers a topic well. The informational value of a source for the different sections of a topic will represent its topical coverage. Query Templates, Document Templates, Indexability, and Indexing Cost of the source will affect the topical coverage of the source. In this context, the initial ranking will be influenced based on the query type, document type, and template, along with their relation to each other.<\/p>\n\n\n\n<p>To explain the relationship between initial ranking and topical coverage, you can check the example below.<\/p>\n\n\n\n<ul>\n<li>A source can initially be ranked for the topic of \u201c number + pet type + term\u201d between the 1st and the 5th ranks.<\/li>\n\n\n\n<li>If the query is from a template such as \u201c50 pet type term ( X )\u201d, and if the X is related to other terms from the same topic, a search engine can improve the initial ranking of a document from a source.<\/li>\n\n\n\n<li>If the query is not from a template, and it is not related to \u201cnumber + pet type + term\u201d, the search engine can prefer using a lower initial ranking.<\/li>\n\n\n\n<li>If the source covers related topics by improving its topical coverage, the \u201cnon-related query\u201d can have a better contextual relevance for the source, and the initial ranking value can be increased.<\/li>\n<\/ul>\n\n\n\n<p>A context can be chosen based on the central entity within a cluster of topics, or main entity within only one document, or attribute of the entity that is being processed, or the question and answer format, along with the web page layout.&nbsp;<\/p>\n\n\n\n<p>A context can make topical coverage bigger or smaller. <em>( Male, female pet )<\/em><\/p>\n\n\n\n<p>A source can cover a topic comprehensively based on a context, but another context can improve its topical coverage\u2019s value. An e-commerce site can cover books generally, and comprehensively, but it might not cover the content of the books, reviews of books, authors of those books, or their background information. Thus, topical coverage can not be evaluated without context determination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Customization based upon previous related queries:<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"540\" height=\"422\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/previous-related-queries.png\" alt=\"\" class=\"wp-image-33\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/previous-related-queries.png 540w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/previous-related-queries-300x234.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><figcaption class=\"wp-element-caption\"><em>Criteria or logic in order to target related term to expand topical coverage<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Semantic Content Network?<\/h2>\n\n\n\n<p>A Semantic SEO Content Network is a structured content network that describes interconnected concepts, their properties, and relationships, with the possibility of optimal contextual vector, hierarchy, and accurate fact extraction. The Semantic Content Network operates based on the concepts of topical coverage, contextual coverage, and historical data. Topical Coverage is well-known thanks to Topical Authority SEO Case Study, but Topical Coverage can explain the connection between a knowledge domain and the contextual domain along with the contextual layers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-2-1024x538.png\" alt=\"\" class=\"wp-image-83\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-2-1024x538.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-2-300x157.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-2-768x403.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-2.png 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Content creation with Semantic SEO optimization<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"553\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-3-1024x553.png\" alt=\"\" class=\"wp-image-84\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-3-1024x553.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-3-300x162.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-3-768x415.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-3.png 1453w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Organic Traffic evolution from content created from scratch, no links, no AI<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"494\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-4-1024x494.png\" alt=\"\" class=\"wp-image-85\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-4-1024x494.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-4-300x145.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-4-768x370.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-4.png 1467w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Content curation or content optimization implementing Microsemantics<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"500\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-5-1024x500.png\" alt=\"\" class=\"wp-image-86\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-5-1024x500.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-5-300x146.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-5-768x375.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-5.png 1465w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Semanitc SEO optimization in content<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Historical Data for SEO?<\/h2>\n\n\n\n<p>Historical Data is the second important component for Topical Authority, after Topical Coverage. Historical data can be accumulated with search engine users\u2019 behaviors and their search activity on the SERP. A search engine can gather implicit user feedback from the search engine users based on context, date, and patterns to evaluate the quality and necessity of a document on the SERP. In the context of initial ranking and re-ranking, historical data can affect a search engine\u2019s decision for continuity of the ranking, and average initial and re-ranking processes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"423\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data-1024x423.jpg\" alt=\"\" class=\"wp-image-80\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data-1024x423.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data-300x124.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data-768x317.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data-1536x634.jpg 1536w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/re-ranking-historical-data.jpg 1563w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Increase in Organic Traffic when Historical Data is positive<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Historical data is directly proportional to the topical coverage of the relevant website. Having more impressions and SERP Activity values \u200b\u200bfrom the same subject will enable the same source to have more historical data. Therefore, sources that cover the same concepts, interests, and question forms better increase re-ranking and initial ranking<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"489\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/new-content-fine-tunning-1024x489.jpg\" alt=\"\" class=\"wp-image-35\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/new-content-fine-tunning-1024x489.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/new-content-fine-tunning-300x143.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/new-content-fine-tunning-768x367.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/new-content-fine-tunning.jpg 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Reranking<\/em>: It&#8217;s likely it is related to Historical Data <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why is Historical Data Important for a Search Engine?<\/h2>\n\n\n\n<p>Historical Data is the most important data for a search engine. With historical data, a search engine can understand what users are searching for, why they are searching, how many ways they are searching, when they are searching, who are searching, with which device they are searching, in what mood they are searching, and for how long they are searching. A search engine\u2019s algorithm is fed with historical data, developed, and improves SERP quality with announced or unannounced updates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How a Website Can Turn Historical Data and Authority Deficiency into an Advantage for SEO?<\/h2>\n\n\n\n<p>A website without historical data might have the advantage of a \u201clow being tested threshold\u201d.&nbsp; \u201cTesting threshold\u201d is the threshold for historical data that determines when a new source (website) will be tested for featured snippets, people also ask questions, and overall better rankings to see whether the source is able to satisfy the users or not. A search engine with probabilistic ranking and degraded relevance score calculation won\u2019t let a source take all rankings over one day, it will happen after a consistent amount of time with a consistent amount of signals. If a source doesn\u2019t have any historical data, it means that the source doesn\u2019t have any negative feedback from the SERP, or quality algorithms of search engines.<\/p>\n\n\n\n<p>In this context, a new source can create enormous amounts of positive historical data within a short time. And, if a source has a new content network with better accuracy, clarity, and informational value for its content, a search engine can decide to try the new source on the SERP against the existing sources. Fastly growing-historical data for a source can trigger a rapid re-ranking process with the help of better initial rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content structure and strategy<\/h2>\n\n\n\n<p>The cost of retrieval refers to the cost that happens during the crawling and indexing process.<\/p>\n\n\n\n<p><em>The cost of retrieval includes the cost of crawling, rendering, evaluating, associating, indexing, and serving a document for providing value to the users. <\/em><\/p>\n\n\n\n<p><em>In this context, the quality of the document in terms of content, and amount of cost balance each other. <\/em><\/p>\n\n\n\n<p><em>PageRank, or the quality of the information and engagement on the web page, change the cost of retrieval positively.<\/em><\/p>\n\n\n\n<p>Only 264 words in the article. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><strong>Focus on Microsemantics.<\/strong><\/p>\n\n\n\n<p><em><strong>Microsemantics<\/strong> will be the name of the next game. <\/em><\/p>\n\n\n\n<p><em>Reason: The bloating on the web will create bigger web document clusters, and being a representative source will be more important. <\/em><\/p>\n\n\n\n<p><em>Thus, micro-differences inside the content will create higher unique value.<\/em><\/p>\n\n\n\n<p><em><strong>Source:<\/strong> <a href=\"https:\/\/medium.com\/@ktgubur\/40-deep-seo-insights-for-2023-482b9bce2b67\">https:\/\/medium.com\/@ktgubur\/40-deep-seo-insights-for-2023-482b9bce2b67<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Competitors<\/strong><\/td><td><strong>Content strategy<\/strong><\/td><\/tr><tr><td><strong><em>Images<\/em><\/strong><\/td><td>Several or dozens<\/td><td>Just 1 image<\/td><\/tr><tr><td><strong><em>Video<\/em><\/strong><\/td><td>No<\/td><td>Yes<\/td><\/tr><tr><td><strong><em>H2 Headings<\/em><\/strong><\/td><td>Several or dozens<\/td><td>2 Headings H2<\/td><\/tr><tr><td><strong><em>Table<\/em><\/strong><\/td><td>None<\/td><td>1 Table<\/td><\/tr><tr><td><em><strong>Structured data<\/strong><\/em><\/td><td>No JSON-LD<\/td><td>JSON-LD <\/td><\/tr><tr><td><strong><em>Words<\/em><\/strong><\/td><td>Thousands<\/td><td>two hundred +<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Content strategy with Rich media &#8211; Cost of retrieval lower than the cost of not retrieval<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"698\" height=\"674\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure.jpg\" alt=\"\" class=\"wp-image-37\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure.jpg 698w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure-300x290.jpg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><figcaption class=\"wp-element-caption\"><em>Page content structure main <\/em>content<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"618\" height=\"358\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure-2.jpg\" alt=\"\" class=\"wp-image-38\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure-2.jpg 618w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/page-structure-2-300x174.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption class=\"wp-element-caption\"><em>Page content page structure<\/em> &#8211; supplementary content<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Organic Traffic increase<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"841\" height=\"676\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush.jpg\" alt=\"\" class=\"wp-image-39\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush.jpg 841w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-300x241.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-768x617.jpg 768w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><figcaption class=\"wp-element-caption\">SEMRush Organic Traffic evolution<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"815\" height=\"923\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-reduce-traffic.jpg\" alt=\"\" class=\"wp-image-40\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-reduce-traffic.jpg 815w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-reduce-traffic-265x300.jpg 265w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/organic-traffic-semrush-reduce-traffic-768x870.jpg 768w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><figcaption class=\"wp-element-caption\"><em>Ahrefs Organic Traffic evolution<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Query Augmentation<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ranking Factor<\/h4>\n\n\n\n<p>Put the number in the Title Tag and Heading H1 <\/p>\n\n\n\n<p>Combine this with numbers in the content, if it makes sense.<\/p>\n\n\n\n<p>Launch this regex in Search COnsole in order to identify keywords with numbers : <em>[1-9][0-9]*<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"554\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-1024x554.jpg\" alt=\"\" class=\"wp-image-43\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-1024x554.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-300x162.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-768x415.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers.jpg 1463w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Regex in Search Console in order to see traffic generated by keywords with numbers<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"575\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-keywords-1024x575.jpg\" alt=\"\" class=\"wp-image-42\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-keywords-1024x575.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-keywords-300x169.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-keywords-768x431.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-evolution-numbers-keywords.jpg 1497w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Long tail keywords from cluster related to terms with numbers<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Featured Snippets<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"890\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/featured-snippets-table-1024x890.jpg\" alt=\"\" class=\"wp-image-41\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/featured-snippets-table-1024x890.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/featured-snippets-table-300x261.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/featured-snippets-table-768x668.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/featured-snippets-table.jpg 1057w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Featured Snippets conquered with data extracted from the Table<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/predicates-microsemantics-1024x487.jpg\" alt=\"\" class=\"wp-image-45\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/predicates-microsemantics-1024x487.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/predicates-microsemantics-300x143.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/predicates-microsemantics-768x365.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/predicates-microsemantics.jpg 1492w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Reranking, possibly due to query augmentation<\/em><\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Satisfy User Intent<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"496\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/cross-semantic-border-1024x496.jpg\" alt=\"\" class=\"wp-image-46\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/cross-semantic-border-1024x496.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/cross-semantic-border-300x145.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/cross-semantic-border-768x372.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/cross-semantic-border.jpg 1475w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"397\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-decrease-1024x397.jpg\" alt=\"\" class=\"wp-image-47\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-decrease-1024x397.jpg 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-decrease-300x116.jpg 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-decrease-768x298.jpg 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/query-augmentation-decrease.jpg 1471w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Lose traffic due to a cluster of keywords are demoted.<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>How is it going in Organic Traffic terms?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"375\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/09\/image-1024x375.png\" alt=\"\" class=\"wp-image-108\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/09\/image-1024x375.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/09\/image-300x110.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/09\/image-768x281.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/09\/image.png 1455w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Organic Trafic evolution on September 2023<\/em>, over 2000 thousands click a day<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"503\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2024\/07\/image-1024x503.png\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2024\/07\/image-1024x503.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2024\/07\/image-300x147.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2024\/07\/image-768x377.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2024\/07\/image.png 1457w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Structured data &#8211; (JSON-LD) as a differentiation factor<\/h5>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"502\" src=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1024x502.png\" alt=\"\" class=\"wp-image-50\" srcset=\"https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-1024x502.png 1024w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-300x147.png 300w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image-768x376.png 768w, https:\/\/seotecnico.com\/seo\/wp-content\/uploads\/2023\/08\/image.png 1186w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>JSON-LD structured data ( AboutPage, Image, Breadcrumb, Article )<\/em><\/figcaption><\/figure>\n\n\n\n<p>Listen to Pavel Klimakov testimonial <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pavel Klimakov Testimonial for Semantic SEO Course and Topical Authority Lectures\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/jH358AOsB68?start=964&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several concepts from this article https:\/\/www.holisticseo.digital\/theoretical-seo\/ranking\/ are going to be analyzed: Suscribe to Topical Authority and Semantic SEO Course &nbsp;What are the Re-ranking Methods and Criteria of Search Engines? Topical Coverage Topical Coverage is the definition of how well a source covers a topic well. The informational value of a source for the different sections&hellip; <a class=\"more-link\" href=\"https:\/\/seotecnico.com\/seo\/ranking\/\">Seguir leyendo <span class=\"screen-reader-text\">Ranking content<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":44,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/posts\/26\/revisions\/113"}],"wp:attachment":[{"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seotecnico.com\/seo\/wp-json\/wp\/v2\/categories?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}